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Digital Marketing

WESSEX DIGITAL  Solutions that Provide Effective Digital Marketing Results for Dorset and Beyond

With our digital marketing package we can help your company grow much faster. How? By analysing exactly what you need to succeed, and employing the most appropriate strategy for your business. We’ll put in place a complete tailor-made digital marketing campaign to generate more leads and help you to convert those leads in to solid sales. Utilising a combination of search engine optimisation (SEO) and social marketing techniques we cater for both B2C and B2B business activities. We’ll audit your marketing progress with state-of-art diagnostic tools, and submit reports back to you on a regular schedule so you always know exactly how well you’re doing.
Branding
A distinct brand conveys something unique and sets you apart from the competition. Our digital design and marketing service offers an optional full branding package. “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015)

FAQs

Digital marketing is like any other type of marketing — it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online. We can help you with that.

If you want to get more customers and increase your profits, then the answer is a resounding Yes. A well thought out digital marketing strategy will boost the success of your business.

The use of the internet over recent decades by consumers has seen enormous growth in how customers purchase products and services. At Wessex Digital we can help you to improve the visibility of your website and grow your revenue. We’ll help you formulate a strategy to increase your leads, convert them to sales, and reach your targets.

More Customers Means More Profits

Growth in the marketplace is essential to business success. Digital marketing will boost your sales figures, and profits. Whether you’re established, or new, any business can benefit from a well-executed digital marketing campaign.

Indeed it does. Digital marketing is a great choice for virtually all businesses. Digital marketing covers a wide scope of specialist techniques. It’s all about effectively targeting your market. Whether you employ an in-house marketing team, or hire a digital marketing agency like us at Wessex Digital to manage your campaign for you, the tactics employed will vary according to whether your clients are consumers or other businesses.

A Word About Business to Consumer vs Business to Business Digital Marketing

Business To Consumer (B2C) Companies

As a rule of thumb B2C companies are dealing with less expensive sales than B2B. B2C companies might be typically selling items in the range of £10-100s, whereas B2B selling often can be in the range of £1000-100,000s. So B2C companies really only need to get their products in front of their target market. B2C companies often do well from social media advertising, paid or unpaid because this works very well at getting your products/services in front of potentially new customers who might not be aware of your business yet. This is a great place to start, with PPC and SEO added afterwards.

Business To Business (B2B) Companies

B2B companies often have quite a specialised customer base, which can be hard to reach through social media platforms. They need a very prominent ad, so paid PPC on the search engines is a better place to start. Search engine optimisation (SEO) will work well to increase the visibility of business-related websites and brand-related content, when industry-related search queries are typed in. With B2B long term strategies come in to play more, so content marketing and email might be necessary to complete a sale. The specific digital marketing approach used will vary from one business or industry sector to another. Trial and error usually finds the best solution.

With the increased usage of mobile phones now accounting for about 60% of internet traffic, digital marketing has had to adapt. Smart phones for many people have become their primary device for internet use.

Platforms like Google and Facebook have redesigned their pages to reflect this change. It is quite likely that today’s companies will be found by more potential customers using a smartphone, than a desktop. So it makes sense to market towards mobile users as the priority.

Adaptive Design or Responsive Design?

Your web site might look fantastic on a desktop but optimising your ads for a mobile experience is just as important. Navigation around your mobile site should be easy and obvious. Depending on your budget you can either go for two websites: one for desktop, and a specially designed alternative for mobile (adaptive design), or you can get an all-purpose responsive design that automatically re-flows your content depending on the screen size.

Digital marketing is primarily aimed at mobile now, so the best way to go is to design powerful ads for mobile first, and then adapt these for desktop according to your goals.

If you are thinking of embarking on a digital marketing campaign, this could also be a good opportunity for a fresh look/rebuild, or new design for your web site. Our flexible approach means that together with you we can build a strategy going forward to increase your website’s search engine visibility/rankings, and boost your potential revenue.

For more information see our detailed Guide To Digital Marketing