Planning and Budgeting for Your New Website

Planning and Budgeting for Your New Website

The Main Factors to Consider When Planning Your Web Design We understand that for many owners of smaller businesses a website represents a very significant investment. It’s a fair old chunk of capital so to help you with planning and budgeting for your project we have produced this guide.We recommend the first thing to do is put together a brief of the aims and objectives you have for your website. Here are some factors worth considering:How complex is your plan for the website?Will you require us to arrange for your hosting, and domain renewals, as well as designing your website?Will…
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Wessex Digital Marketing Guide

Wessex Digital Marketing Guide

The Nuts and Bolts Of How Digital Marketing Works Time for some jargon-busting: as companies have move over to marketing on the internet, a host of labels and jargon have grown up around the industry. As tastes and trends have changed so has the jargon. We’ve had e-marketing, web marketing, internet marketing and digital marketing, but they all mean much the same thing. Digital marketing is just another way for your business to connect with potential new customers, and influence their purchasing decisions. We hope this marketing guide sheds some light on things. What digital marketing all boils down to…
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Logo Types and their Applications

Logo Types and their Applications

Logos come in many flavours but have a single function: to represent your business with an image that symbolises it and reinforces a brand association. They are made from combining typography with images to form a graphical representation. Here are the main forms of logo:Monograms, also known as lettermarksThese are logos made up of letters, most commonly the business’s initials. Examples are BBC, NASA, IBM etc. When a company has a long name with several words, for compactness and ease of recognition, using its initials alone makes sense. Those initials become the brand identifier.Font choice is very important with monogram…
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